Macy's & Bloomingdale's - Digital In-Store through agency: Simplicit 2011-present
User Experience Lead for Omnichannel / Digital In-Store initiatives at Macy's & Bloomingdales, supporting a growing portfolio of context-specific, role-based applications for customers and store associates. Responsibilities include:UX, CX, and Service Design: designing for customer & associate use as well as production processes. Pilot to Platform: leading design from pilot appliations to on-going & iterative platform development. User Research: conducting user discovery, usability and in-store research. Full Life Cycle: participating in full product life cycle - strategy, design, creative/content, authoring & QA. Collaboration: working closely and collaboratively with internal teams, partners & external vendors. Cross-Device: designing for multiple devices, including iPads, Windows Tablets, iPhone/iPod Touch.
Charles Schwab through agency: Spring Studo 2012
User experience design for Schwab Advisor Center application for the iPhone and updates to the main site.
FORA.tv through agency: Touch Adventures 2011
User experience design & consultation for FORA.tv companion apps on the iPad and the iPhone. Applications included memberships, video download and playback.
EduTone through agency: Boldium 2011
User experience design for an Andropid application that provides Single Sign On access to a portfolio of web apps and accommodates a wide range of Android devices, from phones to tablets.
Touch Adventures direct client 2011
User experience design for various iPad applications including:
AT&T through agency: CITIZEN 2010-2011
Researched, wrote and edited content for a complete revision of AT&T's mobile user experience guide, "User Experience Design (uXd) Style Guide" for use by mobile OEM partners & internal audiences.
ClipZone through agency: Conspiracy Media Group 2010
User experience design, usability testing, user research and design strategy for a geolocation-based multi- channel service (mobile applications and associated website).Blackberry Bold application Blackberry Storm application iPhone application Web application
Landmark Education direct client 2000-present
Long-term consulting relationship providing user experience design, strategy, customer experience design, interaction design and more for a mobile application and multiple web properties.
Alltel through agencies: moc10 & Campbell-Ewald 2007-2011
User experience design, interaction design, information architecture, user research, content strategy for:
Feast agency 2004-2011
User experience design, information architecture, content strategy and creation, ecommerce and registration customization with this Sonoma-based agency that specializes in winery and wine-related websites.
McKesson through agency: Brain Traffic 2010
Information architecture and stakeholder research as part of a Content Strategy project.
Samuels and Associates through agency: RadicalFusion 2010
Interaction and user interface design for FoodBEAMS, an online application for data collection.
Sony | PlayStation through agency: moc10 2004-2009
Long term relationship with marketing and support departments. Work includes: user experience design, strategy, concepts, research, competitive audits, user research, content strategy, creation and editing.
• PlayStation US main site
• PlayStation Knowledge Center
• PlayStation Store
• Loyalty programs
Eli Lilly through agency: HealthEd 2006
Interaction and user interface design, information architecture, user research, content strategy for:
Genentech through agency: Kadium 2005-2006
Interaction and user interface design, information architecture, user research, content strategy, creation, editing and management for several drug-specific reimbursement information websites.
Morrison Foerster through agency:Kadium 2005
Interaction and user interface design, information architecture for this law firm's website redesign.
KQED direct client 2000-2001
Full site design for KQED Education Network's website about KQED's television production, The Fillmore. www.pbs.org/kqed/fillmore/
Website interaction and user interface design, information architecture, strategy, competitive audits, user research, content strategy, management and creation for leading web design firm based in San Francisco. Key clients and projects include:
Library of Congress - America's Story from America's Library www.americaslibrary.gov
An award-winning educational website for kids.
Library of Congress - Wise Guide www.loc.gov/wiseguide
A Flash-based monthly web magazine highlighting items and facts from the Library.
San Francisco Symphony - SFSKids www.sfskids.org
A music education Flash-based website for kids, nominated for a 2002 Webby Award.
Credit Suisse Asset Management
Extranet site, delivering digital portfolio information to clients, plus international localization of sites.
Interlochen Center for the Arts
Major arts center website redesign to gracefully integrate and promote all parts of the organization.
User Experience Design
M.A. Cultural Anthropology
University of California, Santa Cruz
Visual Anthropology Graduate Program
University of Southern California
B.A. Political Economy
University of California, Berkeley, with honors